Vibe and XXL Media Kits

Vibe Lifestyle network represents over 25 sites and reaches over 19 million unique users per month. The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old. 
VIBE chronicles the celebrities, sounds, fashion, lifestyle, new media, and business born from urban music. As an authoritative voice, VIBE creates trends as much as it records them. It covers music, educates its readers, and gives back to the community. VIBE serves as a portal to a growing young, trendsetting, multicultural audience. 
As excellent journalists and innovative marketers, VIBE is the voice of urban music and culture. VIBE provides a democratic digital experience where users are encouraged to provide content.

In this image, we can see that the percentage of men who buy this magazine is 2% higher than the percentage of women due to the images which are consined withinthe magazine.  The sex appeal draws men in more than women. This is vibe's aim to get more readers. It also informs us of what ages group is most likely to purchase this magazine. 

This shows us what each issue is going to be about per season. For example, in the summer, they are producing an issue called ' the sexy issue' which covers summer music's lineup and hot celebrities. This editorial calendar also shows us when the on sale date is and when the material and final ad close is. 

XXL MEDIA KIT

This shows us who reads this magazine an from this we can see that a large percentage of men read it, due to the explicit content which usually attracts men to buy it. 

 

This is a more detailed piece of information which tells us who reads this magazine. There is a significant difference between the amount of men and women who purchase XXL. This part of the press pack also points out what ethnicity is more prone to buyig this magazine and what age group is too. Mainly african-american males of age 21+ are most likely to be a reader of this magazine. 

This chart shows rival magazines and how many more people purchase XXL than rolling stone and spin. This is a good thing to have in a press pack as it may influence people to read it as its the most read magazine and celebrities may want XXL to promote them as it gains more readers than the other two magazines. 

Finally, this is XXL's  publishing schedule. It allow us to see what issue was published when and what each issue may contain.  This is helpful to people who want to find previous magazines which are not in stores anymore.